Saturday, January 16, 2010

forget about the counterculture...

I'm reading a very interesting book called The Rebel Sell: Why The Culture Can't Be Jammed. I'm only about 20 pages into it, but the following snippet is a true indictment of our 'me first' culture and what it has spawned:

"In the countercultural analysis, simply having fun comes to be seen as the ultimate subversive act. Hedonism is transformed into a revolutionary doctrine...It's time for a reality check. Having fun is not subversive, and it doesn't undermine any system. In fact, widespread hedonism makes it more difficult to organize social movements, and much more difficult to persuade anyone to make a sacrifice in the name of social justice."


Heath and Potter argue that the counterculture doesn't actually exist and in fact the whole idea of a counterculture and counter-cultural rebellion has completely reinvigorated consumer capitalism. Just the cover art alone had me laughing: an image of Che Guevara on a Starbucks cup. Hilarious. I'm looking forward to getting deeper into this book...

3 comments:

AJ Renton said...

Sounds like you and the author need to look up 'Rebel Clowning' - bringing a little fun and ridiculous into social justice in order to break down expected social morales and therefore break into people's new awakening consciousness.

The Renegade Librarian said...

Andy, what are you even TALKING ABOUT? What you wrote above there makes NO SENSE, both ideas-wise and in the English language. What are morales? Did you mean mores? Were you high when you wrote this or something?

AJ Renton said...

Yup. Mores. You are right. However, everything else was as intended. No marijuana needed.

Look up Rebel Clowning and you will begin to understand. Is it that hard to follow instructions?!

:)